Why Wrap a Vehicle?

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Why wrap your vehicle?… Well 4 reasons.

  1. Stand out. Wrapping your vehicle is an affordable and attention-grabbing way to leave a lasting impression to potential customers. Attractive vehicle wraps make your company vehicles stand out from every other vehicle on the road. Passing drivers will not pay a great deal of attention to plain white vans whilst on the road, but they will notice a well-designed vehicle wrap. Colourful vehicle wraps are so engaging that peoples’ eyes will naturally gravitate towards them.
  2. The message never sleeps. Whether you’re out on a delivery, or parked for lunch, your message is always working for you, in the neighbourhood you serve. With billboards, any brand equity that was built up with repeated viewings goes away when the message comes down; you have to start over again when it’s time to start a new campaign. Same with TV. Once the message is gone, it’s out of the minds of consumers. With vehicle graphics, it is literally there to be seen 24/7.
  3. Cost efficient advertising. Over the course of 6 years, a wrap on average will cost you about $500 per year (the cost of material and labour averaged over 6 years). If your vehicle is out and about most days (and wraps work weekends, too), you could easily get 30,000 impressions per day, that’s 10,950,000 impressions per year! Ask yourself, what would I have to pay for TV, Radio, Print or even a Billboard to achieve the same reach?
  4. Protecting your vehicle.  The benefits of wrapping your Vehicle or Fleet is far more than advertising or top quality looks, it also gives the added benefit of protecting your vehicle’s original paint work, while any damage or wear & tear is easily replaced to look ‘as new’ in no time and at a minimal cost.

See how effective a simple colour change can impact the appearance of your car, your business, and you with a vehicle body wrap, be it full, half or any design you like.




What do we use to achieve this?

The unique quality of cast vinyl is that it does not have a memory of its original shape.  Like a chameleon that takes on the colours of its surroundings, cast vinyl adopts the surface shape or contours of the surface it is applied to.

Cast vinyl will not shrink and will adhere to the contours, recesses and indentations and complex curves of a vehicle.  These qualities make it the best vinyl for graphics for odd shaped objects, like vehicles. The thin vinyl takes on a paint-like appearance when applied to the vehicle surface. Cast vinyl creates vibrant paint quality colour and the highest level of durability that lasts for years.


Get the latest in film technology with 3M’s Wrap Film Series 2080.

This is a multi-layer cast, adhesive backed coloured film which features new technology and innovation. Available in 41 colours, including 6 new colours developed to meet current trend demands and all of which can be viewed in our Showroom.


We’ll make it happen…

Whether it’s a complete or partial wrap or simple logo & phone  number – Cranium Signage only use the highest quality vinyl from the best suppliers around the country. After we carefully measure your vehicle, we can create your vehicle wrap design. Then we produce your chosen vinyl film and laminate it, before our experienced Applicators totally transform your vehicle’s appearance.

Result? You drive away with a fantastic new, high quality look! So don’t delay – call us today.